INLIVO PRIVACY POLICY

This Privacy Policy explains how Inlivo BG JSC (“Inlivo”, “we” or “us”) processes personal data about you when you browse our website www.inlivo.com, use our mobile application and/or otherwise provide your personal data to us (hereinafter collectively, the “Services”).

Please read this Privacy Policy, our Terms and Conditions, and Cookie Policy (together referred to as “Terms”) carefully before accessing or using the Services.

Inlivo is committed to protecting your privacy. By installing our mobile application or accessing our Services, you accept the terms and conditions of this Privacy Policy and the processing of your personal data. If you do not wish to be bound by these terms and conditions, you may not access or use the Services and you should immediately end such use.

Personal Data Controller

COMPANY NAME: Inlivo BG AD
CORPORATE IDENTITY NO: 202 621 591
ADDRESS: 13A Ivan Drasov Street, Varna, Bulgaria
E-MAIL: contact@inlivo.com

Scope

This Privacy Policy is effective with respect to any data that we have collected, or collect, about and/or from you, according to our Terms.

Collection of Your Information

• Identification data: first and last name, date of birth, gender, country of residence
• Health-related data: weight, height, dietary habits, physical activity, health conditions, nutritional intake, lifestyle information
• Technical data: IP address, device identifier, browser type
• Usage data: actions taken within the Services, viewed content, interaction data

We also collect data via Third-Party Applications you connect with, such as Apple HealthKit or Facebook. This may include usernames, profile information, health data, and demographic data, subject to permissions granted by you.

Some of this data can be deleted or its processing ceased upon request, without requiring you to terminate the use of all Services. In such cases, we will inform you about the consequences.

Email and Communication Data

If you contact us or register via email, we collect your email address and any content included in the communication. Comments on our blog or forums will also be stored.

Collection by Third Parties

Public content may be redistributed and shared with third-party platforms for wider visibility. Social Media Features may collect IP addresses and browsing activity and are governed by the respective third parties' privacy policies.

Web Beacons and Tracking

We use web beacons in emails and on our website to track user engagement, improve features, and optimize performance. Information gathered includes open rates, click behavior, and client types.

Use of Your Personal Data

• Provide, personalize, and improve the Services
• Analyze usage for personalization and support
• Send direct marketing messages (if you opt-in)
• Conduct research and statistical analysis

Personalizing involves using your and others’ data to optimize health goals, user experience, and service effectiveness. This may include marketing via platforms such as social media, using data solely under Inlivo's control without exposing it to third-party control.

Use of Anonymized Data for Research and Licensing

Inlivo may use and license fully anonymized data—data that has been irreversibly de-identified and cannot be linked back to any individual—for scientific research, statistical analysis, and health-related studies including pharmaceutical and biomedical research.

This complies with GDPR (Recital 26) and HIPAA standards under which anonymized data is no longer considered personal or protected health information.

• Removal of all identifiers preventing re-identification
• Third parties are bound by agreements prohibiting re-identification
• Data use is limited to research purposes only
• No additional user consent is required for this anonymized processing

Fully anonymized data may also be licensed to third parties, including insurance providers and public health organizations, for the purpose of conducting health-related research, improving population health outcomes, and developing wellness and preventive care strategies. In all cases, the data is irreversibly de-identified, and contractual safeguards strictly prohibit re-identification or use for individual underwriting or commercial targeting.

Data Subject Rights and Anonymized Data

Your rights to access, rectify, or erase personal data apply only to identifiable data. Once data has been anonymized, these rights no longer apply as it cannot be linked back to you.

Marketing Communications

You may opt out of marketing messages at any time by clicking the "unsubscribe" link or adjusting app settings. No personal data will be transferred to third parties for independent marketing purposes.

Cookies

Our site uses cookies to function properly. Cookies help us identify your browser and improve your experience. You may disable cookies via browser settings, though this may limit functionality.

Data Retention

We retain personal data as long as your account is active or needed to provide Services. We may retain it longer to comply with legal obligations, resolve disputes, and enforce our Terms.

Rectification and Deletion of Personal Data

You have the right to access, correct, or delete your personal data. Requests can be made via contact@inlivo.com. Deletion of necessary data may result in account termination.

Transfer of Data

Personal data may be transferred to third-party processors including hosting, analytics, and support providers. Transfers outside the EEA are safeguarded by standard contractual clauses or similar legal mechanisms.

Security

We use industry-standard measures (firewalls, encryption, secure servers) to protect your data. No method is 100% secure, and we encourage the use of strong, unique passwords and secure practices.

Minors

Our Services are not intended for individuals under 18. We do not knowingly collect data from minors. If discovered, we will delete such data upon notification.

Modifications

We may update this Privacy Policy periodically. Please review it regularly. Continued use of the Services signifies acceptance of changes.

HealthKit Integration

Data collected from Apple’s HealthKit (e.g., heart rate, steps, calories) is used to provide real-time feedback. This data is only accessed if both HealthKit and the Inlivo app are granted permission. We do not share HealthKit data with third parties for marketing or unrelated purposes.

Data Protection Officer

Tzvetelin Ivanov, Chief Privacy Officer
Email: contact@inlivo.com

Complaints

Questions or complaints may be directed to contact@inlivo.com or your local data protection authority.

Contact

We communicate with users via email and in-app notifications. Users may disable notifications through their device settings. Feedback and data access requests should be sent to contact@inlivo.com.